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hello@badada.studio

Studio

Budapest, Hungary

What we do

Films,
prototypes
and the tools
they need.

Make
You know what it is and need it made
Investigate
You know the goal, not the route
Invent
One part has to be proved first

Each is scoped and priced on its own, so you buy only what the brief needs.

01

Film production

MAKE

From the shoot
to
the last
version.

Commercials and branded film, with the post planned in from the start. One lead stays responsible for everything we’ve agreed to deliver.

See film production →

Included

  • Commercials and branded film
  • Live-action and mixed-method shoots
  • Previs and shot planning
  • Casting, locations and crew
  • Versions: ratios, cut-downs, languages
  • Adaptation for each market
  • Delivery to broadcast and platform specs
  • Production service in Hungary

Often with

02

Post, VFX and CGI

MAKE

Post on our
shoot
or yours.

Edit, VFX, CGI, cleanup, grade and sound, on a film we produce or one you’ve shot. On ours, the hard shots and every version are planned with the shot list.

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Included

  • Edit, grade and sound
  • VFX, CGI and motion
  • Cleanup and finishing
  • AI-assisted cleanup and versions, named in the estimate
  • Versions: ratios, cut-downs, languages
  • Delivery to broadcast and platform specs

Often with

03

Route studies

INVESTIGATE

The route, before the budget.

You know what it has to do, not yet how to make it. We compare the routes that could really work and recommend one; sometimes that’s the plan you started with. You get a short route note and a brief you can price. The full estimate follows once suppliers and assumptions are confirmed.

Ask for a route study →

Included

  • The routes worth comparing
  • Time, cost and risk for each
  • What versions and delivery will need
  • The assumptions not yet proved
  • A recommendation, with the reasons
  • A brief ready to price

Often with

What you get

FIG. 01 — ILLUSTRATIVE

BRIEF

  1. A — Shoot it all in camera

    • TIME
    • COST
    • RISK

  2. B — Shoot plates, finish in CG

    RECOMMENDED
    • TIME
    • COST
    • RISK

  3. C — Build it all in CG

    • TIME
    • COST
    • RISK

PLAN

The recommended route, ready to price.

  • BRIEF
  • ROUTE
  • PLAN
04

Prototypes and tools

INVENT
A printed A3 planning sheet with beats marked in pencil and three handwritten notes, three story cards from the studio’s story-crafting system, and the system’s app on a tablet.
FIG. 02The story-crafting system the studio is building: cards, the planning sheet and the app. Not client work.

Try the new
part first.

If the idea rests on something nobody has tried, a deck can’t settle it. We build that part small and test it in a set-up we define. Either answer is worth having early. If it points to a build, that build is scoped and priced on its own: engineering, installation, hosting and support.

Propose a test →

Included

  • The question the test has to answer
  • What would count as a pass
  • A working demo or test rig
  • Tests of AI tools, on material you agree to
  • The result, and what it didn’t prove
  • A recommendation: build, change or stop
  • Notes you can share

Often with

05

AI in the work

AI where it does the job better.

Where it can help

Previs and look development, cleanup, rotoscoping and paint, versions and localisation, and small tools that make variations. In a test, AI can be the thing being tested.

When a camera, a set or a person does it better, we use the camera, the set or the person.

How we use it

Every use is named in the estimate, with the tool, so you know where AI is used and what it changes, and you can say no. Before any of your material goes into a tool, we check that we’re allowed to use it that way, read the tool’s current terms on how it stores and uses uploads, and tell you what they say. If that doesn’t fit what you need, we use another tool or do it another way. A person checks everything we hand over.

Rights, consent and credits for anything generated are written into the scope.

06

Questions

Fair questions.

Ask something else
Do we have to start with Investigate?
No. If the route is clear, we start with Make, and a locked script or a clear spec with a delivery date is a perfectly good brief. We’ll suggest a route study or a test only when there’s a real decision to make, and say what it costs before anyone commits.
How are route studies and tests priced?
Each one is scoped and priced before it starts, separately from production, so you can stop after it if that’s the right call.
Who owns the idea?
On agency-led work, the concept, the credit and the client stay with the agency; we work on how it gets made. With a brand directly, we can develop or originate the idea if that’s the brief. The contract settles it either way.
Is everyone in-house?
No. Specialists are booked for each job. The scope says who does what, and one lead is responsible for all of it.
Can we launch the prototype?
Not as it stands. A test is built to answer one question in a set-up we define, and it says what it didn’t prove. If it points to a build, the engineering, installation, hosting and support are scoped and priced separately, with the people responsible named.
Can a test fail?
Yes, and that’s useful. A test gives you evidence, not a finished product. If it says the idea needs to change, you hear it before the expensive part.

Contact

A script, or
just a hunch?

Tell us where the brief stands and we’ll suggest where to start, and why. If you already know, start there.

Send a brief →Write to hello@badada.studio
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